Hi!

I'mLincy.

Product Designer

I love storytelling and community, and I design apps and experiences that bring people together.

Product Design✦ UX / UI✦ Brand Identity✦ Community Building✦ App Design✦ Visual Design✦ Interaction Design✦ Product Design✦ UX / UI✦ Brand Identity✦ Community Building✦ App Design✦ Visual Design✦ Interaction Design✦

What I do

Design that connects.

Product Design

From discovery and strategy to polished, ready-to-ship interfaces, I design products that connect user needs with business goals.

UX / UI Design

User research, flows, wireframes, and high-fidelity interfaces. I create intuitive, scalable systems with details that make the experience feel memorable.

Brand & Visual Design

Brand identity, logos, visual systems, and illustration. I create visual identities that feel cohesive, distinctive, and memorable.

Experiences I've designed

Products I've Built.

Books & Community · App

I created a community of readers.

BookSloth was a community for book lovers to discover reads, join clubs, and connect with people who share their taste. As Co-Founder and CEO, I owned the full product: brand identity, UX, UI, and front-end development.

We were acquired in 2023, making us the first women-led Puerto Rican tech company to be acquired.

60k Users

700k+ Books Added

300k+ Reviews Left

Books & Leadership · Web

I redefined celebrity and corporate book clubs.

After BookSloth was acquired, I joined BookClub as Product Designer, a platform built around one idea: leaders are readers. I designed experiences for celebrity-led clubs like Emma Roberts' Belletrist, enterprise reading programs for corporate teams, and a video series with thought leaders including Barbara Corcoran, Scott Miller, Maggie Shipstead, and Emily Chang.

Gaming & Live Events · App

I designed a live gaming experience.

Arcadia Battle Royale was a fully gamified app for a live gaming event. Months before the event, players earned tokens through daily quests, side quests, achievements, and win streaks. On the day, the app became the center of everything: check-in, QR-based gameplay, live voting for favorite operators and cosplayers, XP, leveling, and token redemption for prizes.

1.4M In-App Interactions

3,758 Accounts Created

Newspaper / Media · Web & Product Design

I crafted experiences for Puerto Rico's media.

At GFR Media, home of El Nuevo Día and Primera Hora, Puerto Rico's most-read newspapers, I led design across digital products and editorial experiences. That meant subscription and paywall flows, video and multimedia sections, breaking news templates, interactive campaign pages, and a design system used across both publications.

20k+ Users on responsive site

400k+ Registered users impacted

9.9M Digital audience